Choosing the Best CRM For Small Business in Australia

By Doggo Dowgson

Friendship Director

In order to choose the best CRM for Small Business in Australia for your small business, you must understand what CRM software is and what it can do for your organization.

Let’s first understand CRM market in Australia

With an estimated growth of $80 billion by 2025, CRM software is one of the fastest-growing software markets worldwide.

CRM is a vital component of small business growth for Australian businesses because of the snowball effect it creates.

Businesses that implement CRM software see exceptional revenue growth, making it essential for other businesses to do the same.

Over the past few years, Australian businesses have spent more than $2 billion on CRM software.

Small Business CRM Software in Australia: Why Should You Use It?

Increasingly, businesses of all sizes rely on CRM software. Any business can benefit from an effective CRM system by streamlining key tasks and organizing contacts.

Furthermore, it facilitates consistent communication internally and with customers by serving as a centralized, organized hub. The importance of this increases as more organizations move toward remote working.

Using a CRM in your organization has some major benefits:

  • Centralized Database for Your Organization
  • Automate Sales Reports
  • Streamline Internal Communication

While CRM can bring many benefits, it is imperative to understand that those benefits depend on which CRM you choose!

This is when it makes sense to choose a CRM that is right for you. Check out our top 5 picks for the best small business CRM.

Top 4 Best Small Business CRM


If you’re looking for the best CRM for Samll Business in Australia, MeMate can be your top choice. MeMate is specifically built with small business needs in mind, unlike the platforms we’re about to discuss. We don’t mean to too our on own horn, but when you explore the impressive features offered by it, you’ll understand why.

Key Features

  • Easily track, approve, and send any documentation, contracts, and invoices
  • Track and compare job orders
  • Mobile application for easy accessibility

To know more, contact us.


If you’re looking for the best CRM for Small Business in Australia for your business, Salesforce offers a lot of options. Sales, marketing, and support processes can be customized and automated with their tools.

Key Features

The following are some of Salesforce’s most important features:

  • Providing a seamless user experience.
  • Tools for automating repetitive tasks.
  • Industry-specific tools.


With Zoho CRM, you can manage all aspects of your small business’ customer relationship. Everything from marketing to finances. Additionally, there is a free version with limited software features for up to ten users.

Key Features

  • Customer 360-degree view.
  • Capturing leads is easy and fast.
  • Application integration.


Small businesses can take advantage of HubSpot’s CRM tools. Through this software, you will be able to track your leads from awareness to close as they move through the sales funnel.

The company offers tools for marketing, customer support, sales, and content management systems.

Key features

The following are some of the best features of HubSpot CRM:

  • Nurturing leads through email marketing.
  • Contact management.
  • Over 300 applications can be integrated.
  • Chatbots and live chat support are available.


NetSuite is a popular and comprehensive customer management software system. It offers accounting, finance, payment gateways, inventory management, and other services.

Key features

  • Cash flow management.
  • Expense tracking and project assignment tools.

How to Choose the Right CRM for Small Business?

When it comes to CRM software, there are endless options, when choosing a CRM software, small business owners need to look for the following:


Small businesses won’t be able to benefit from CRM software if its cost exceeds its earnings.

Choose a CRM that gives you the most value for your money.

In the case of a small business, the term ‘expensive is always good’ might apply to large corporations, but small businesses should find a solution that suits their needs.

Features offered by the vendor

Although it can be tempting to buy the best, most expensive CRM on the market, it may not be the right tool for a small business.

In order to make sure you’re getting the most benefit from your CRM applications, you need to do extensive research on other small businesses and your competitors’ CRM applications
Assess the features you need for your business and look for the software that offers them.


Among industry professionals, there is a saying that ‘your software should grow with your company’.

A scalable solution is what you need.

As your company grows from 10 to 100 employees, you don’t want to have to switch solutions.

Cloud Connectivity

Businesses can stay in the loop even when they are not in the office thanks to cloud technology, which revolutionizes business management and operations.

If you’re looking for CRM software with cloud connectivity, you’ll be able to update results from anywhere in the world

Do you need to discuss your small business needs to get an appropriate solution? Get in touch with us


Keep your workforce up-to-date on upcoming shifts. Schedule and manage shift times, breaks, and payroll in real-time, all from one place.

By Doggo Dowgson, Friendship Director
Get a subcontractor on the job in just a few clicks. Organise subcontractors into skillset pools, create a job order, and send it out. No long phone calls, no emails, no hassle.
By Doggo Dowgson, Friendship Director
See ALL of your business’ financials live in one easy-to-read chart. Stay updated on the costs of your marketing overhead, materials, labour, and more. Create more detailed budget plans and know your profitability.
By Doggo Dowgson, Friendship Director
Keep your team on track. Send out interactive to-do lists and create custom automated notifications. Monitor every employee’s progress across all ongoing projects in real-time and resolve issues without delay.
By Doggo Dowgson, Friendship Director
Access all your important documents in one place. MeMate automatically stores project information and keeps a record of all quotes and invoices.
By Doggo Dowgson, Friendship Director
Avoid miscommunication and unnecessary meetings. Send out clear job orders with all relevant information and payment details and connect with your team through the in-built chat.
By Doggo Dowgson, Friendship Director

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