Empower Your Small Business with the 10 Best CRM Solutions in Australia for 2023

By Doggo Dowgson

Friendship Director

In today’s competitive business landscape, effective customer relationship management (CRM) is crucial for small businesses to thrive and grow. A CRM software helps streamline customer interactions, improve sales processes, and enhance overall business efficiency. With numerous options available, choosing the best CRM solution for your small business can be overwhelming. To help you make an informed decision, we have compiled a list of the top 10 CRM solutions tailored for small businesses, including MeMate—an innovative subscription-based business management software designed specifically for Australian companies.

MeMate (memate.com.au)

MeMate offers a comprehensive CRM solution specifically catered to the needs of Australian businesses. With its user-friendly interface and robust features, MeMate empowers small businesses to efficiently manage customer relationships, streamline operations, and drive growth. From contact management to sales tracking, task automation to insightful analytics, MeMate provides a complete suite of tools to streamline your business processes and maximize productivity. With its cloud-based platform, MeMate ensures data security, accessibility, and scalability, making it an ideal choice for small businesses looking to harness the power of CRM.

2. Salesforce

Salesforce is a globally renowned CRM platform that offers a wide range of features and functionalities to support small businesses. It provides a unified view of customer data, allowing businesses to track interactions, automate processes, and nurture customer relationships effectively. Salesforce’s intuitive interface, extensive integrations, and customizable workflows make it a popular choice for businesses of all sizes.

3. HubSpot

HubSpot is a leading CRM solution known for its user-friendly interface and robust features. It offers a free version that includes essential CRM tools, such as contact management, deal tracking, and email marketing. HubSpot’s paid plans provide additional features like marketing automation, sales pipeline management, and customer support, making it an excellent choice for small businesses looking to grow their customer base.

4. Zoho CRM

It offers a wide range of features, including lead management, sales forecasting, email marketing, and customer support. Zoho CRM’s integration capabilities with other Zoho apps, such as Zoho Books and Zoho Campaigns, provide seamless business management across various functions.

5. Pipedrive

Pipedrive is a user-friendly CRM tool designed specifically for sales teams. It offers a visual sales pipeline that allows businesses to track deals, automate tasks, and collaborate effectively. Pipedrive’s intuitive interface and mobile app make it a popular choice for small businesses with a strong sales focus.

6. Insightly

Insightly is a feature-rich CRM solution tailored for small businesses. It offers contact management, project management, and email marketing capabilities. Insightly’s easy-to-use interface, comprehensive integrations, and customizable workflows make it a suitable choice for businesses across various industries.

7. Agile CRM

Agile CRM is an all-in-one CRM solution that combines sales, marketing, and customer service functionalities. It offers contact management, email automation, social media integration, and help desk support. Agile CRM’s affordable pricing plans and robust feature set make it a compelling option for small businesses seeking a comprehensive CRM solution.

8. Capsule CRM

Capsule CRM is a simple yet powerful CRM software designed to help businesses effectively manage customer relationships. It offers contact management, sales tracking, task management, and email integration. Capsule CRM’s clean interface and ease of use make it an ideal choice for small businesses looking for a straightforward CRM solution.

9. Copper

Copper, formerly known as ProsperWorks, is a CRM platform built specifically for Google Workspace users. It seamlessly integrates with Gmail and other Google apps, providing a unified view of customer interactions and enabling efficient collaboration. Copper’s intuitive interface, email automation, and pipeline management make it a top choice for businesses heavily reliant on Google Workspace.

10. Nutshell

Nutshell is a user-friendly CRM solution that offers contact management, sales automation, and reporting features. It provides a clean and intuitive interface, making it easy for small businesses to get up and running quickly. Nutshell’s affordability and robust integrations make it a suitable choice for small teams looking for an efficient CRM system.

Selecting the best CRM solution for your small business is a crucial step toward optimizing customer interactions and driving growth. The 10 CRM solutions mentioned above, including MeMate, offer a range of features and functionalities to meet the unique needs of small businesses. Whether you are looking for a comprehensive CRM suite or a focused sales management tool, there is a CRM solution on this list to suit your requirements. Evaluate your business needs, consider your budget, and take advantage of free trials to find the CRM solution that best aligns with your small business goals. Empower your business with effective CRM and unlock new opportunities for success.


Keep your workforce up-to-date on upcoming shifts. Schedule and manage shift times, breaks, and payroll in real-time, all from one place.

By Doggo Dowgson, Friendship Director
Get a subcontractor on the job in just a few clicks. Organise subcontractors into skillset pools, create a job order, and send it out. No long phone calls, no emails, no hassle.
By Doggo Dowgson, Friendship Director
See ALL of your business’ financials live in one easy-to-read chart. Stay updated on the costs of your marketing overhead, materials, labour, and more. Create more detailed budget plans and know your profitability.
By Doggo Dowgson, Friendship Director
Keep your team on track. Send out interactive to-do lists and create custom automated notifications. Monitor every employee’s progress across all ongoing projects in real-time and resolve issues without delay.
By Doggo Dowgson, Friendship Director
Access all your important documents in one place. MeMate automatically stores project information and keeps a record of all quotes and invoices.
By Doggo Dowgson, Friendship Director
Avoid miscommunication and unnecessary meetings. Send out clear job orders with all relevant information and payment details and connect with your team through the in-built chat.
By Doggo Dowgson, Friendship Director

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