When you’re starting or rebranding a business, the first impression counts — and most of that comes down to how you communicate. That means your email setup, phone system, and website need to look sharp, feel professional, and actually work.
Here’s how to do it right, step by step.
1. Choose & Register Your Domain
Start with your name — literally. Grab a domain name that matches your business name, ideally ending in .com.au to show you’re local.
Where to get it:
-
Crazy Domains
Tip: Keep it simple. Avoid dashes or weird spellings unless you really have to.
2. Set Up Email with Google Workspace
Don’t send business emails from @gmail.com — it just doesn’t look the part.
Google Workspace gives you pro email addresses (e.g. you@yourbiz.com.au) plus Gmail, Calendar, Drive, Docs, and Meet — all wrapped into one.
Start here:
workspace.google.com
3. Sort Your Phone System with Dialpad
If you’re using your personal mobile for business, it’s time to upgrade. Dialpad offers a cloud-based business phone system with features like:
-
Local Aussie numbers
-
Call routing
-
Voicemail to email
-
SMS, call logs, and even video calls
-
Mobile & desktop apps
Check them out:
dialpad.com/au
4. Build Your Website with TheAd
People will Google you — make sure they find something worth seeing. Whether you want a clean landing page or a fully custom site, TheAd makes it easy.
You get:
-
Fast, mobile-friendly design
-
Local support
-
SEO baked in
-
Real designers, not just templates
Browse packages:
thead.com.au
5. Connect All the Tools
Now that you’ve got email, phones, and your website running — connect the dots.
-
Link your contact forms to your email
-
Route website chat or inquiry forms to the right team
-
Set up auto-replies or SMS alerts with your phone system
It makes you look bigger, faster, and way more organised — even if you’re still flying solo.
6. Set Up Internal Comms & Calendars
Start strong with clean internal systems. Google Workspace has:
-
Shared calendars
-
Google Chat for team convos
-
Google Meet for video calls
-
Shared Drives for documents
That’s your internal glue — no Slack or Zoom needed (unless you want it).
7. Decide If You Need a CRM or Job Manager
You’ve got comms sorted — but can you track leads, quote jobs, and assign tasks?
That’s where MeMate steps in. We’re not your phone or web host — we’re the system that keeps your quotes, projects, invoices, jobs, and team in sync.
No more leads slipping through cracks or chasing your tail across six different apps.
8. Automate What You Can
Once the basics are in place, get smarter:
-
Use Gmail filters and auto-replies
-
Set call forwarding in Dialpad for after-hours
-
Add a calendar booking link to your website
-
Send review requests or SMS updates through your job software (yep, MeMate can handle that too)
9. Make Sure It Works on Mobile
Every tool above — email, phone, website, CRM — should work on your phone.
Test everything:
-
Can you answer a call on the go?
-
Send a quote from your mobile?
-
Get email alerts or customer chats in real-time?
If not, fix it early.
10. Let People Know You’re Open
Got your site live, email ready, and phone connected? Announce it:
-
Update your Google Business Profile
-
Add links to socials
-
Start replying to inquiries fast
-
Build trust by being responsive and easy to reach
Your comms system is now your first sales tool.
That’s the comms foundation sorted.
You’ve now got a domain, email, phone number, website, internal tools — and hopefully a system (like MeMate) to run it all behind the scenes.
We don’t build websites — but we’ll run the rest of your business once you’re live.
Need quoting, job tracking, team scheduling, or invoice tools? That’s our lane.
Book a demo and let’s get you sorted.